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Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses. [ 12 ] Descriptive research : The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or ...
In B2B research, focus groups and ethnographic observation are used far less frequently due to the nature of business decision-makers, and in-depth interviews are most frequently used in B2B research: [9] Time-poor business decision-makers often don't have time to attend in-person focus groups, or for observation techniques that require a lot ...
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data."
Conducting exploratory research, precisely defining the variables, and designing appropriate scales to measure them are also components of the research design. The issue on how the data should be obtained from the respondents must be addressed. It is also necessary to design a questionnaire and a sampling plan to select respondents for the study.
Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach
Exploratory research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. It may serve as the input to conclusive research. Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unstructured and ...
Market research is one stage of product planning and is regarded as the way to accomplish the activity though designing questions, preparing the samples, collecting data and analysing them. It provides significant insight into customers wants, needs, buying habits and behaviours and is a key tool used in the product planning process. [ 6 ]
In the field of public administration working hypotheses are used as a conceptual framework for exploratory, applied, empirical research. [28] [29] [30] Research projects that use working hypotheses use a deductive reasoning or logic of inquiry. [3] In other words, the problem and preliminary theory are developed ahead of time and tested using ...