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Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained a focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also ...
More than 70 Olympians have appeared on the front of Wheaties cereal boxes. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways ...
He was the first athlete to appear on the front of Wheaties cereal boxes in 1958 (though not the first depicted on all parts of the packaging), and also was the first Wheaties spokesman, setting up the Wheaties Sports Federation, which encouraged participation in Olympic sports. [5]
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File:Jenner on Wheaties cereal box.jpg This page was last edited on 7 December 2019, at 15:58 (UTC). Text is available under the Creative Commons Attribution ...
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In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land. [3] To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced.
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