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Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand.
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Postmodern brand; Postmodern branding; Postmodern communication; Postmodern marketing; Premium segment; Private label; Private Label Strategy; Product bundling; Product churning; Product life-cycle management (marketing) Product life-cycle theory; Product lifecycle; Product line extension; Product lining; Product management; Product naming ...
Office Open XML (OOXML) format was introduced with Microsoft Office 2007 and became the default format of Microsoft Excel ever since. Excel-related file extensions of this format include:.xlsx – Excel workbook.xlsm – Excel macro-enabled workbook; same as xlsx but may contain macros and scripts.xltx – Excel template.xltm – Excel macro ...
an Office suite; allows to export (and import, with accuracy limitations) PDF files. Microsoft Word 2013: Proprietary: Desktop software. The 2013 edition of Office allows PDF files to be converted into a format that can be edited. Nitro PDF Reader: Trialware: Text highlighting, draw lines and measure distances in PDF files. Nitro PDF Pro ...
Interactive Forms is a mechanism to add forms to the PDF file format. PDF currently supports two different methods for integrating data and PDF forms. Both formats today coexist in the PDF specification: [37] [52] [53] [54] AcroForms (also known as Acrobat forms), introduced in the PDF 1.2 format specification and included in all later PDF ...
Microsoft Word allows creating both layout and content templates. A layout template is a style guide for the file styles. It usually contains a chapter which explains how to use the styles within the documents. A content template is a document which provides a table of contents. It might be modified to correspond to the user's needs.
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [1] device-based applications [2] [3] or media content.