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Brand management science is replete with such stories, including the Chevrolet 'Nova' or "it doesn't go" in Spanish, and proper cultural translation is useful to companies entering new markets. Modern brand management also intersects with legal issues such as 'genericization of trademark.'
For example, the word processing application Microsoft Word uses different file extensions for documents and templates: In Word 2003 the file extension .dot is used to indicate a template, in contrast to .doc for a standard document. In Word 2007 and later versions, it's .dotx, instead of .docx for documents.
Postmodern brand; Postmodern branding; Postmodern communication; Postmodern marketing; Premium segment; Private label; Private Label Strategy; Product bundling; Product churning; Product life-cycle management (marketing) Product life-cycle theory; Product lifecycle; Product line extension; Product lining; Product management; Product naming ...
Interactive Forms is a mechanism to add forms to the PDF file format. PDF currently supports two different methods for integrating data and PDF forms. Both formats today coexist in the PDF specification: [37] [52] [53] [54] AcroForms (also known as Acrobat forms), introduced in the PDF 1.2 format specification and included in all later PDF ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
Branding began to beas a top management priority around the 2000’s due to the growing realization that a brand is one of the important assets that a firm can have. A brand is more than just a name on a stationery, clothes, plant, or equipment. [1] It carries meaning to all stakeholders and represents a set of values, and even a personality of ...
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [1] device-based applications [2] [3] or media content.