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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [ 1 ] [ 2 ] [ 3 ] Hence, it is colloquially known as the hurrah/boo theory . [ 4 ]
Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further considered judgement. Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and ...
Tmesis – separating the parts of a compound word by a different word (or words) to create emphasis or other similar effects. Topos – a line or specific type of argument. Toulmin model – a method of diagramming arguments created by Stephen Toulmin that identifies such components as backing, claim, data, qualifier, rebuttal, and warrant.
Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in the audience or the entire audience feel guilty about something.
λόγος: reason, explanation, word, argument. Also, the ordering principle in the kosmos. logos spermatikos λόγος σπερματικός: the generative principle of the Universe which creates and takes back all things.
Arguments address problems of belief, explanations address problems of understanding. In the argument above, the statement, "Fred's cat has fleas" is up for debate (i.e. is a claim), but in the explanation, the statement, "Fred's cat has fleas" is assumed to be true (unquestioned at this time) and just needs explaining. [19]
Moral reasoning has been the focus of most study of morality dating back to Plato and Aristotle.The emotive side of morality, worked by Adam Smith's The Theory of Moral Sentiments, has been looked upon with disdain, as subservient to the higher, rational, moral reasoning, with scholars like Immanuel Kant, Piaget and Kohlberg touting moral reasoning as the key forefront of morality. [7]