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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [ 1 ] [ 2 ] [ 3 ] Hence, it is colloquially known as the hurrah/boo theory . [ 4 ]
Also called humanocentrism. The practice, conscious or otherwise, of regarding the existence and concerns of human beings as the central fact of the universe. This is similar, but not identical, to the practice of relating all that happens in the universe to the human experience. To clarify, the first position concludes that the fact of human existence is the point of universal existence; the ...
Straw man – an argument that is a logical fallacy based on misrepresentation of an opponent's position. Studia humanitatis – humanistic studies deemed indispensable in Renaissance-era education; rhetoric, poetics, ethics, politics. Syllogism – a type of valid argument that states if the first two claims are true, then the conclusion is ...
Furthermore, Campbell introduced the importance of the audience's imagination and will on emotional persuasion that is just as important as basic understanding of an argument. [20] Campbell, by drawing on the theories of rhetoricians before him, drew up a contemporary view of pathos that incorporates the psychological aspect of emotional appeal.
Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further considered judgement. Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and ...
ekklisis ἔκκλισις: aversion, inclination away from a thing. Opposite of orexis. ekpyrôsis ἐκπύρωσις: cyclical conflagration of the Universe.
In meta-ethics, expressivism is a theory about the meaning of moral language.According to expressivism [citation needed], sentences that employ moral terms – for example, "It is wrong to torture an innocent human being" – are not descriptive or fact-stating; moral terms such as "wrong", "good", or "just" do not refer to real, in-the-world properties.