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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.
The next innovation to change the world of promotional merchandise would be that of Jasper Freemont Meek. In 1881, in an attempt to produce revenue for his printing business and to use his printing presses during their downtime, Meek partnered with Cantwell Shoes to print advertisements for the local merchant on the bags of school children.
On February 4, 2016, Custom Ink acquired the Los Angeles company Represent.com, which helps celebrities sell limited-run T-shirts and merchandise to fans and followers. [38] [39] [40] Represent was later acquired by Cameo in 2021. [41] In 2019, Custom Ink purchased Sidestep, a website and mobile app that strictly sells concert merchandise.
Printful is an on-demand printing and fulfillment company. [19] It prints, packages, and ships products like custom clothing, accessories, and home & living items directly to customers on the behalf of online business owners.
CafePress, Inc. was founded as a privately owned company in 1999 by Fred Durham and Maheesh Jain. [2] [3]In July 2008, CafePress acquired the specialist photographic art printing business Imagekind, [4] and in September 2010 further acquired photo-to-canvas company Canvas On Demand to add to their platform of brands.
Camille Freestone investigates the rise of men’s shirts in 2025. ... over from her in-laws’s textile business. Customers can purchase a made-to-order shirt via the website or make an in-person ...
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