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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
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In 2001, Varvatos and Converse formed a partnership and Varvatos was licensed to create a line of high end sneakers, [21] John Varvatos' sneakers were usually produced in the style of High Top Chuck Taylor All-Stars. [citation needed] The partnership has since ended, and Varvatos now produces a "Bootleg" line in a similar Chuck Taylor style.
Umbro was the official sports manufacturer of the English FA Cup and official sponsor of The FA, ... including Nike, Converse, Hurley and Air Jordan. [11] ...
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