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Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
MCS (formerly Marlboro Classics) is an international fashion lifestyle brand based in Italy. Born in the 1970s as Marlboro Country Store, the brand changed name to Marlboro Sportswear in 1984, then became Marlboro Classics in 1987 and MCS in 2013.
McLaren worked as a stuntman and rodeo rider before being hired to appear in ads for Marlboro. [2] McLaren competed in bronc riding and bull riding events. [3] In 1976, he did promotional work for the famous Marlboro cigarette advertising campaign as the "Marlboro Man".
At the end of the 1996 season, Philip Morris International through its brand Marlboro withdrew its sponsorship agreement with McLaren after 22 years (since the 1974 season) to become the title sponsor of Ferrari, resulting to the change of the official team's name to Scuderia Ferrari Marlboro from the beginning of the 1997 season until the 2011 ...
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Wayne McLaren testified in favor of anti-smoking legislation at the age of 51. During the time of McLaren's anti-smoking activism, Philip Morris denied that McLaren ever appeared in a Marlboro ad, a position it later amended to maintain that while he did appear in ads, he was not the Marlboro Man; Winfield held that title.
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