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  2. The Most Popular 2025 Makeup Trends—Per Camila ... - AOL

    www.aol.com/most-popular-2025-makeup-trends...

    We've been in an age of "no makeup makeup"for the last few years, so when I went backstage at NYFW to scope out 2025 makeup trends, I expected to see the usual—light colors, dewy skin, fresh ...

  3. Oshiroi - Wikipedia

    en.wikipedia.org/wiki/Oshiroi

    Oshiroi was used as base makeup before foundation was adopted in Japan. However, once foundation became commonplace, some began to use it over foundation as a loose powder or as a pressed powder for touch-ups. In the past, the type of oshiroi used contained white lead, and would eventually give the wearer lead poisoning. [3]

  4. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

  5. Foundation vs Concealer, Explained by Makeup Artists (Plus ...

    www.aol.com/foundation-vs-concealer-explained...

    To answer my burning questions, I turned to two makeup artists who explained the function of each product and shared their tips for getting the most out of both, from application techniques to ...

  6. Ben Nye Makeup Company - Wikipedia

    en.wikipedia.org/wiki/Ben_Nye_Makeup_Company

    The Ben Nye Makeup Company was started in 1967 by Hollywood film industry makeup artist Ben Nye. Its current CEO is Nye's son, Dana Nye. The company is a family-owned business and its target audience is makeup professionals throughout the world. In 2017, the Ben Nye Makeup Company celebrated their 50-year anniversary.

  7. Baking (make-up) - Wikipedia

    en.wikipedia.org/wiki/Baking_(make-up)

    The cosmetic technique of baking is a "very old make-up technique". [2] In recent years, Kim Kardashian increased awareness of this make-up technique. Kardashian's make-up artist, who uses the technique, said that this practice should not be used every day and he only uses it for celebrities that like "a very dramatic, long lasting, matte finish to the face" or if he is working with stage ...

  8. Face powder - Wikipedia

    en.wikipedia.org/wiki/Face_powder

    Loose face powder in three different shades. Face powder is a cosmetic product applied to the face to serve different functions, typically to beautify the face. Originating from ancient Egypt, [citation needed] face powder has had different social uses across cultures and in modern times, it is typically used to set makeup, brighten the skin and contour the face.

  9. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    The term "mineral makeup" applies to a category of face makeup, including foundation, eye shadow, blush, and bronzer, made with loose, dry mineral powders. These powders are often mixed with oil-water emulsions. Lipsticks, liquid foundations, and other liquid cosmetics, as well as compressed makeups such as eye shadow and blush in compacts, are ...

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