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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
By 2002, Wal-Mart had rolled out George Clothing across the USA, [21] and presently has annual global sales of £2bn. [19] In October 2009, the BBC reported that George @ Asda brand had officially become the UK's biggest selling clothing retailer, taking over from Marks & Spencer, with a 10% UK market share. [22]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [96] This is marketed as quality fashion clothing at affordable prices.
L9 - Women's clothing - Apparel Manufacturers Association of NSW - 1959-1970; AS1344-1972, 1975, 1997 Size coding scheme for women's clothing; AS1182 - 1980 - Size coding scheme for infants and children's clothing
[67] [68] 'On average, the pockets in women's jeans are 48% shorter and 6.5% narrower than men's pockets.' [68] This gender difference is usually explained by diverging priorities; as French fashion designer Christian Dior allegedly said in 1954: 'Men have pockets to keep things in, women for decoration.' [68]
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