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Hammer's specialized clothing line would come in a variety of colors and were usually shiny and flashy-styled, as often seen throughout his hip-hop career during talk show appearances, live concerts and music videos (including "U Can't Touch This" and "Pray"). The customized pants appeared again on Hammertime, his 2009 TV reality show. [4]
Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Fashion in hip-hop was a way to surpass the poverty that surrounded the community. [144] According to Chandler and Chandler-Smith (2008), rap and hip-hop were not one specific style, but rather a mix between high-end luxury fashion and what was on the street. [145]
A diverse range of people have worn A.K.O.O apparel including hip-hop star Big Boi. [8] Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O. such as Hosea Chanchez [ 9 ] B.o.B , Curtis Granderson , [ 10 ] Carl Crawford , Travis Porter , Tristan Wilds , Meek Mill and Mickey Factz .
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