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The video triggered a backlash from American conservatives, including singer Kid Rock, who helped instigate a boycott against Bud Light and Anheuser-Busch more broadly. [ 4 ] [ 6 ] [ 7 ] Proponents of the boycott described the sponsorship as "political" because it involved a transgender woman who had previously advocated for transgender rights ...
In a video response, the singer took an assault rifle to an array of Bud Light products and had some choice words for the brand. Some bars throughout the country may begin setting Bud Light ...
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash and boycotts rocking brands like Anheuser-Busch, Target, Kohl's ...
Anheuser-Busch (specifically Bud Light) Bud Light's sponsorship of Dylan Mulvaney. Bud Light boycott [63] 2023 Republicans, conservatives and right-wing commentators Activision (Call of Duty) Call of Duty supporting Pride Month after removing a pack dedicated to Nickmercs. [64] 2024: Canadians, spearheaded by the subreddit r/loblawsisoutofcontrol
Bud Light was the UFC's partner in the U.S. from 2008 through 2017, until rival Modelo took over. Now the company will be taking that role back in a deal that's expected to be worth north of $100 ...