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Hearts and Minds or winning hearts and minds refers to the strategy and programs used by the governments of South Vietnam and the United States during the Vietnam War to win the popular support of the Vietnamese people and to help defeat the Viet Cong insurgency. Pacification is the more formal term for winning hearts and minds.
Hearts and Minds is a 1974 American documentary film about the Vietnam War directed by Peter Davis.The film's title is based on a quote from President Lyndon B. Johnson: "the ultimate victory will depend on the hearts and minds of the people who actually live out there". [1]
The Revolution was in the minds and hearts of the people; a change in the religious sentiments of their duties and obligations…. This radical change in the principles, opinions, sentiments, and affections of the people, was the real American Revolution." [15] During the Vietnam War, the United States engaged in a "Hearts and Minds" campaign.
To Americans, pacification programs were often referred to by the phrase winning hearts and minds. The anti-communist Ngo Dinh Diem government of South Vietnam (1955–63) had its power base among the urban and Catholic population. The government controlled the cities and large towns but Diem's efforts to extend government power to the villages ...
Truman's Point Four Program in 1949 aimed to integrate 'third world' countries—i.e., those not aligned with NATO nor the Soviets—into the capitalist liberal economy to win 'hearts and minds.' [7] The U.S. believed that by developing the 'third world' through education, sanitation, and reforming their economic and political systems, it could bring countries ‘out of the phase where rural ...
This category includes grief, anxiety, depression, post-traumatic stress and other forms of moral injury and mental disorders caused or inflamed by war. Between the start of the Afghan war in October 2001 and June 2012, the demand for military mental health services skyrocketed, according to Pentagon data. So did substance abuse within the ranks.
In the early 1960s, the strategy in South Vietnam was at least nominally one of "rural pacification" where the United States would fund development projects in the countryside in order to "win the hearts and minds" of the South Vietnamese people as the prelude to defeating the Viet Cong. [6] In 1965, the order of priorities was reversed with ...
The problem, he said, is that “war will break these values. “There is an inherent contradiction between the warrior code, how these guys define themselves, what they expect of themselves – to be heroes, the selfless servants who fight for the rest of us – and the impossibility in war of ever living up to those ideals. It cannot be done.