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[42] [43] Communication is another major area that has grown due to modernization. Communication industries have enabled capitalism to spread throughout the world. Telephony, television broadcasts, news services and online service providers have played a crucial part in globalization.
Daniel Lerner (1917–1980) [1] was an American scholar and writer known for his studies on modernization theory.Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations.
Modernisation refers to a model of a progressive transition from a "pre-modern" or "traditional" to a "modern" society. [1]The theory particularly focuses on the internal factors of a country while assuming that, with assistance, traditional or pre-modern countries can be brought to development in the same manner which more developed countries have.
In their private capacities, they can form research and development outfits or "think tanks" whose services may be availed of by government agencies. Indeed, now is a fortuitous time for policy engagement in development communication. [81] Culture, politics, economics and technology have an impact on policy decisions.
7 Dimensions of Culture. Trompenaars's model of national culture differences is a framework for cross-cultural communication applied to general business and management, developed by Fons Trompenaars and Charles Hampden-Turner. [1] [2] This involved a large-scale survey of 8,841 managers and organization employees from 43 countries. [3]
Modernization theory is the predominant explanation for the emergence of nationalism among scholars of nationalism. [1] [2] [3] Prominent modernization scholars, such as Benedict Anderson, Ernest Gellner and Eric Hobsbawm, say nationalism arose with modernization during the late 18th century. [4]
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“McLuhan recognized that the evolution of communication played a crucial role in the human historical development and that social changes following the World Wars were directly connected with the rising of electrical communication technologies, which contributed in transforming the world into a ‘global village.’” [11] This perspective ...