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When brands like PINK HOUSE (1973), [10] [31] Milk (1970), [10] and Angelic Pretty (1979) [32] began to sell cute clothing, it resulted in the emergence of a new style that would later become known as 'Lolita'. [33] The term 'Lolita' first appeared in the fashion magazine Ryukou Tsushin in the September 1987 issue. [10]
In Japan, being cute is acceptable for both men and women. A trend existed of men shaving their legs to mimic the neotenic look. Japanese women often try to act cute to attract men. [15] A study by Kanebo, a cosmetic company, found that Japanese women in their 20s and 30s favored the "cute look" with a "childish round face". [8]
From wardrobe staples and basics for layering to fun accessories and trendy outfits, check out these fashionable pieces from the 15 best Amazon clothing brands.
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Fashion in the mid-1970s was generally informal and laid back for men in America. Most men simply wore jeans, sweaters, and T-shirts, which by then were being made with more elaborate designs. Men continued to wear flannel, and the leisure suit became increasingly popular from 1975 onwards, often worn with gold medallions and oxford shoes.
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