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2. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

3. Advertising - AOL Help

   help.aol.com/products/advertising

   AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.

4. Business marketing - Wikipedia

   en.wikipedia.org/wiki/Business_marketing

   Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

5. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   The higher goal of advertising is to establish a relationship between the brand and its target market. The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective ...

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The Regulation aims to promote fairness and transparency for business users of online intermediation services or online platforms. The main aim of the Regulation is to establish a legal framework which will guarantee transparent terms and conditions for business users of online platforms, as well as effective opportunities for redress when ...

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. Search engine marketing is also a method of business analytics, which is mainly aimed at providing useful information for organizations to find business opportunities and generate ...