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Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950. [7] Allstate also refer to themselves as the "Good Hands People".
In 1999, Illinois-based Allstate Insurance Company purchased the personal lines insurance business from CNA Financial when CNA moved toward commercial lines. Allstate then introduced the Encompass name to its subsidiary in 2000. Encompass distributes its products through 6,500 independent agency locations in 42 states. [3]
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Esurance's first television advertising campaign was launched five years after the company went live. The campaign was aimed at the 18 to 24-year-old male demographic, and had a budget of $60,000, a tiny fraction of the over $1 billion spent on advertisements within the insurance industry.
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AwardWallet was established in 2004 by Alexi Vereschaga and Todd Mera, two former employees and software engineers from the Aelita Software Corporation. [11] [12] The company began with reward programs by tracking transactions of frequent flyer users and later expanded its services by adding a variety of customer loyalty programs [13] [4] [14] [15] AwardWallet added a companion mobile ...
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