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  2. Personalization - Wikipedia

    en.wikipedia.org/wiki/Personalization

    With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system. Hybrid personalization combines the above two approaches to leverage both explicit user actions on the system and implicit data. Web personalization can be linked to the notion of adaptive hypermedia (AH). The ...

  3. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing allows businesses to learn more about customers based on demographic, contextual, and behavioral data. This behavioral data, as well as being able to track consumers’ habits, allows firms to better determine what advertising campaigns and marketing efforts are bringing customers in and what demographics they are ...

  4. Personalization management system - Wikipedia

    en.wikipedia.org/wiki/Personalization_management...

    Personalization allows businesses to create more targeted, relevant, and timely interactions with their customers and prospects. This can have many benefits, such as: Improved customer engagement and loyalty; Increased conversion rates; Improved customer experience; Increased customer lifetime value; Improved Return on investment (ROI).

  5. Customerization - Wikipedia

    en.wikipedia.org/wiki/Customerization

    Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.

  6. The collection of more than 250 personalized pet products draws from Mark and Graham's elevated design aesthetic of colorful block prints and classic stripe details, something the Williams-Sonoma ...

  7. Cloud marketing - Wikipedia

    en.wikipedia.org/wiki/Cloud_marketing

    Personalization allows businesses to creatively use interactive means to develop a relevant and effective advertising approach when targeting a consumer. Customization includes social media sites such as Facebook to customize pages and send them to friends or the public over the internet. [ 2 ]

  8. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

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