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Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
For qualitative research, the sample size is usually rather small, while quantitative research tends to focus on big groups and collecting a lot of data. After the collection, the data needs to be analyzed and interpreted to arrive at interesting conclusions that pertain directly to the research question.
The quantitative research designs are experimental, correlational, and survey (or descriptive). [41] Statistics derived from quantitative research can be used to establish the existence of associative or causal relationships between variables. Quantitative research is linked with the philosophical and theoretical stance of positivism.
Quantitative analysis also takes a deductive approach. [8] Examples of content-analytical variables and constructs can be found, for example, in the open-access database DOCA. This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
Quantitative psychological research findings result from mathematical modeling and statistical estimation or statistical inference. The two types of research differ in the methods employed, rather than the topics they focus on. There are three main types of psychological research: Correlational research; Descriptive research; Experimental research
The ease of quantification is one of the features used to distinguish hard and soft sciences from each other. Scientists often consider hard sciences to be more scientific or rigorous, but this is disputed by social scientists who maintain that appropriate rigor includes the qualitative evaluation of the broader contexts of qualitative data.
There are many ways to classify research designs. Nonetheless, the list below offers a number of useful distinctions between possible research designs. A research design is an arrangement of conditions or collection. [5] Descriptive (e.g., case-study, naturalistic observation, survey) Correlational (e.g., case-control study, observational study)