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In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist.She is a professor of strategy at INSEAD, a business school based in France.Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute.
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
Discovery was built as a replacement for the previous Discovery in the "blue ocean" research role. [1] The ship was ordered in 2010 from the C.N.P. Freire shipyard in Vigo, Spain, and was launched in April 2012. Discovery was delivered to the NERC in the summer of 2013 for a period of sea trials prior to her planned initial deployment. [2]
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However, researchers have found that the blue color in some blue wines comes from synthetic food coloring. [3] Blue wine's mild, sweet taste makes it best suited to the role of an aperitif or cocktail when dining. [4] Blue wine is named for its electric blue color. Its creators were inspired by the marketing theory in Blue Ocean Strategy. [5]
WASHINGTON − Former President Bill Clinton was hospitalized at the Georgetown University Medical Center “for testing and observation after developing a fever,” his chief of staff announced ...