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Following the sponsored Lego Hero Factory: Breakout event, the Roblox Corporation and The Lego Group originally had a deal to release another Lego-tie in event on the platform later that same year, but this time, to promote the Lego Star Wars: The Clone Wars line of sets from 2012, that were directly based on the 2008 CGI-animated series of the ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores. The company was founded in 1932, by Ole Kirk Christiansen. [7] The name Lego is derived from the Danish phrase leg godt, meaning "play well".
Today, Lego is a profitable [1] brand offering construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. Despite its expansion, the company remains privately held. [2] Lego has had a significant impact on various areas of popular culture.
Lego Education, formerly known as Lego Dacta, is a specialized Lego theme created for educational purposes in schools. This theme, introduced in 1999, includes a ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego signs a deal with McDonald's to deliver 25 million transparent bags of bricks for the Happy Meal. 1984: Lego Castle series is launched. Lego pneumatics are added to the Technic series. Lego Brazil is established. Lego Korea is established. 1985: Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund.
Logo used for Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released.Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000, and Lego Interactive in 2002.