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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    The concept of framing is adopted in prospect theory, which is commonly used by mental accounting theorists as the value function in their analysis (Richard Thaler Included [12]). In Prospect Theory, the value function is concave for gains (implying an aversion to risk ), indicating decreasing marginal utility with accumulation of gain.

  3. Richard Thaler - Wikipedia

    en.wikipedia.org/wiki/Richard_Thaler

    Thaler also is the founder of an asset management firm, Fuller & Thaler Asset Management, [37] which believes that investors will capitalize on cognitive biases such as the endowment effect, loss aversion and status quo bias. [38] Since 1999, he has been the Principal of the firm, [39] which he co-founded in 1993 with Russell Fuller. Fuller ...

  4. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    One of the most famous examples of the endowment effect in the literature is from a study by Daniel Kahneman, Jack Knetsch & Richard Thaler, [4] in which Cornell University undergraduates were given a mug and then offered the chance to sell it or trade it for an equally valued alternative (pens). They found that the amount participants required ...

  5. Nudge (book) - Wikipedia

    en.wikipedia.org/wiki/Nudge_(book)

    One of the main justifications for Thaler's and Sunstein's endorsement of libertarian paternalism in Nudge draws on facts of human nature and psychology. The book is critical of the homo economicus view of human beings "that each of us thinks and chooses unfailingly well, and thus fits within the textbook picture of human beings offered by economists."

  6. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  7. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    In past behavioral economics studies, users participate up until the threat of loss equals any incurred gains. Methods established by Botond Kőszegi and Matthew Rabin in experimental economics illustrates the role of expectation, wherein an individual's belief about an outcome can create an instance of loss aversion, whether or not a tangible ...

  8. The 6 best and 6 worst celebrity Christmas albums - AOL

    www.aol.com/6-best-6-worst-celebrity-192259339.html

    Every year, celebrities try to capitalize on the holiday season by releasing festive music. Singers like Mariah Carey, Ariana Grande, and Michael Bublé managed to perfect the cheesy art form ...

  9. Health benefits of rhubarb and how to uniquely include the ...

    www.aol.com/health-benefits-rhubarb-uniquely...

    Rhubarb is a vegetable high in fiber. "[Rhubarb is] rich in fiber, so it really helps with digestion. [It] has a pretty good source of fiber per serving," Wright told Fox News Digital.