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In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
Balance heuristic: Applies to when an individual balances the negative and positive effects from a decision which makes the choice obvious. [44] It is a mental shortcut that helps individuals achieve peace and harmony in their lives while simultaneously attempting to avoid the potential risks or consequences of a decision. [45]
Heider's conception of psychological balance has been used in theoretical models measuring cognitive dissonance. [99] According to balance theory, there are three interacting elements: (1) the self (P), (2) another person (O), and (3) an element (X). These are each positioned at one vertex of a triangle and share two relations: [100]
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
Weighing yourself daily may seem like an obvious choice when trying to lose weight. But there can be both benefits and risks to weighing yourself every day. Here’s what to keep in mind when ...
Psychology professor Finn Tschudi's ABC model of psychotherapy uses a structure similar to a decisional balance sheet: A is a row that defines the problem; B is a row that lists schemas (tacit assumptions) about the advantages and disadvantages of resolving the problem; and C is a row that lists schemas about the advantages and disadvantages of ...
Fritz Heider (19 February 1896 – 2 January 1988) [1] was an Austrian psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory.
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