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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
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Unlike many types of toothpaste, Zendium products do not contain the foaming agent sodium lauryl sulfate (SDS or NaDS, where D means dodecyl). The lack of SLS protects the mucous membranes [ 3 ] and is believed to reduce the risk of aphthous ulcers . [ 2 ]
In 1995, the brand launched a Whitening variety, the first mainstream toothpaste to whiten teeth. The brand was also the first to introduce bicarbonate of soda in its toothpaste products. In 1997, the brand launched a Macleans toothbrush, which has over 1800 bristles. [4] Macleans has over 40 years of heritage in Nigeria. [6]
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Sensodyne is a brand of toothpaste that was first sold by Block Drug, a Brooklyn, New York-based company established in 1907 by pharmacist Alexander Block. [1] By 1925, manufacturing dental care products had become the company's focus. Leonard N. Block followed his father into the family business which relocated to Jersey City, New Jersey, in 1938.
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