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In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Dove Men + Care Invisible Dry Roll-On . $14 at Walmart. Best aerosol spray deodorant ... The addition of baking soda helps reduce body odor, while its four fresh scents block out odors. And at ...
According to Secret, its new Whole Body deodorant — an aluminum-free product available as a stick, cream or spray, which comes scented or unscented — is "recommended by four out of five ...
In October 2013, Free Being Me, a collaboration between Dove and the World Association of Girl Guides and Girl Scouts was launched, with the aim of increasing "self-esteem and body confidence" in girls. [20] In 2017, Dove and Ogilvy London created limited-edition versions of body wash bottles meant to look like different body shapes and sizes.
The campaign was launched to market Old Spice's Red Zone After Hours Body Wash, but was subsequently expanded to include other products, following its success. The campaign targets female viewers, despite the product's intended market being male, as the company determined that women frequently make purchasing decisions for hygiene products even ...
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