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Cereal box prizes and premiums have been distributed in four ways. The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. [1]
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals.The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
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Buyers were encouraged to clip out the stamps and collect them (this practice was annoying to future comic collectors, with the price of comics declining if they were cut up for their Value Stamps), [9] with Marvel offering a stamp book by mail for 50 cents; if a person managed to collect all 100 stamps in a book (the 100th Stamp was kept a ...
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In 2006, M Nestle suggested that food marketing purposely targets children who are easily influenced at such a young age to eat high-sugar drinks and food with little nutritional benefit. [20] The fact that areas of food marketing are linked to obesity is concerning, as well as how easy it is to market to children and affect their food choices.
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