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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.
Coombs believes crisis managers can employ different crisis strategies according to different crisis types. Different from IRT, SCCT is an audience-oriented theory which focuses on stakeholders’ perceptions of crisis situations. This idea is in line with Benoit's argument that crisis management concerns perception more so than reality.
Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” [1]
For instance, his studies using situational crisis communication theory found no support for always using mortification and corrective action. Also, the mortification and corrective action strategies had no greater effect than a simple bolstering strategy in a criminal violation crisis such as racial discrimination (Coombs, 2006 [17]). This ...
CHART #4: SIDE-BY-SIDE COMPARISON OF REPUBLICAN CANDIDATESÕ HEALTH PLANS By Susan J. Blumenthal, M.D., Jessica B. Rubin, Michelle E. Treseler, Jefferson Lin, and David Mattos*
Ian Mitroff was the founder and President of Mitroff Crisis Management. Founded in 1995, this consulting firm was composed of a national network of specialists that conduct projects in crisis management. MCM developed Crisis Management Software, which is an audit program that allows the user to perform crisis audits of their organization.
In Blake Lively’s bombshell sexual harassment complaint against Justin Baldoni, the fixers are now part of the problem. On top of the laundry list of accused misconduct on the set of the film ...
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