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"Ready for Love" is a promotional single by South Korean girl group Blackpink for their collaboration with battle royale video game PUBG Mobile. It was released as an animated music video on YouTube on July 29, 2022, making it the group's first Korean release since The Album (2020).
South Korean girl group Blackpink first collaborated with PUBG Mobile to celebrate the launch of their debut studio album The Album in 2020. [1] On July 12, 2022, YG Entertainment revealed that the group was once again collaborating with the gaming company to hold a virtual in-game concert in PUBG Mobile called "Blackpink: The Virtual" from July 22 to 31.
"Ready for Love", previously released as a promotional single in collaboration with battle royale video game PUBG Mobile, was also included on the tracklist. To promote the album, Blackpink embarked on the Born Pink World Tour beginning in October. The album was met with generally favorable reviews from critics.
This isn’t the first time that BLACKPINK has teamed up with PUBG Mobile. The group previously worked with the gaming company in 2020 to celebrate the launch of their 2020 release, THE ALBUM .
The video arrives after the K-pop group performed the track during "THE VIRTUAL," their in-game concert for PUGB Mobile.
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On July 12, YG Entertainment revealed that Blackpink would hold a virtual in-game concert called Blackpink: The Virtual in PUBG Mobile from July 22 to 30, including performances of the group's hit songs as well as a special track titled "Ready for Love" to be previewed during the event for the first time.