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Alissa Heinerscheid in 2019 Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ...
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
The Wall Street Journal reported Sunday that Alissa Heinerscheid, ... Heinerscheid is the first woman to lead marketing for Bud Light in the brand’s 41-year history.
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
Anheuser marketing executives Alissa Heinerscheid and Daniel Blake took leaves of absence following the backlash over the campaign. The week of the campaign, America’s best-selling beer saw ...
Within a week, Whitworth also placed Bud Light vice president Alissa Heinerscheid, the brainchild of the Mulvaney collaboration, on leave. The marketing guru originally sought to rejuvenate the ...
That is the name of the game,” Alissa Heinerscheid told Variety in February. She unveiled a Super Bowl commercial that tamped down some of the frat-boy humor for which Bud Light has long been ...
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. Over the last 12 weeks, Bud Light volumes have fallen a sharp 27.1%, per ...