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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light. Especially on topics or communities, brands have spoken out before. "I worked on Bud Light literally 11 years ago. We did ...
On Thursday, Bud Light parent company Anheuser-Busch InBev posted better-than-expected Q1 results a year after an advertising campaign kicked off a boycott starting April 2023.
Bernstein analyst Trevor Stirling said in a note that he expects the company to buck the impact of Bud Light’s boycott in 2024, which could give the company its much-needed boost in the U.S.
The beer boycott tanked Bud Light's sales and stock price. But 'anti-woke' activists don't need that kind of payoff to keep stoking LGBTQ+ outrage.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Target's 2023 Pride collection in Dadeland Station, Florida, moved to the back of the store.. A backlash against Target occurred in the lead up to Pride Month in 2023 after the American retailer released its Pride month merchandise, sparking attacks and threats from conservative anti-LGBTQ groups.