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Tufty Fluffytail, a childlike red squirrel character, was created in 1953 by Elsie Mills to introduce clear and simple safety messages to children. The success of the character led to the creation in 1961 of the Tufty Club for children under five years of age. Under its auspices more than 30,000 Tufty books about road safety were issued to parents.
The standard measures used in assessing road safety interventions are fatalities and killed-or-seriously-injured (KSI) rates, usually expressed per billion (10 9) passenger kilometres. Countries using older road-safety paradigms [8] replace KSI rates with crash rates – for example, crashes per million vehicle-miles.
Systematic motor-vehicle safety efforts began during the 1960s. In 1960, unintentional injuries caused 93,803 deaths; [5] 41% were associated with motor-vehicle crashes. In 1966, after Congress and the general public had become thoroughly horrified by five years of skyrocketing motor-vehicle-related fatality rates, the enactment of the Highway Safety Act created the National Highway Safety ...
Download as PDF; Printable version; ... Pages in category "Road safety campaigns" The following 10 pages are in this category, out of 10 total. ... Child Passenger ...
A children's traffic park in Hollihaka, Oulu, Finland. A traffic park or children's traffic park is a park in which children can learn the rules of the road. A traffic park is also called a transportation park or traffic garden or safety village depending on locale. Traffic parks are frequently created as an attraction within a larger park.
Luchemos por la Vida's main purpose is to prevent traffic accidents to reduce the fatality rates connected to this cause. The organization concentrates its largest efforts on actions to modify the attitudes, behaviors, and habits of those who walk or drive on the streets every day (car drivers, pedestrians, cyclists, etc.) to reduce the number of deaths and injured.
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The use of symbols is not bothered by any language barriers, and can be instant communication for drivers and pedestrians in order to manage the transportation and the traffic safety. According to Federal Highway Administration, it states “the color of roadway signs is an important indicator of the information they contain.