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McVitie & Price's first major biscuit was the McVitie's digestive, created in 1892 by a new young employee at the company named Sir Alexander Grant. [26] The biscuit was given its name because it was thought that its high baking soda content served as an aid to food digestion.
The digestive biscuit is also used as a cracker with cheeses, and is often included in "cracker selection" packets. In the UK, McVitie's digestive is the best selling biscuit, with 80 million packs sold annually, [1] though there are many other popular brands (such as Cadbury’s) as well as supermarkets' own versions. [8]
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.
Sir Alexander Grant, 1st Baronet (1 October 1864 – 21 May 1937) was a Scottish businessman, biscuit manufacturer and philanthropist. He was managing director of McVitie and Price Ltd., developed the recipe of the McVitie's digestive biscuit, and gave an endowment of £200,000 to help establish the National Library of Scotland.
Hobnobs (sometimes stylized as HobNobs) is the brand name of a commercial biscuit. They are made from rolled oats, are similar to a flapjack-digestive biscuit hybrid, and are among the most popular British and Irish biscuits. McVitie's launched Hobnobs in 1985 and a milk chocolate variant in 1987. [1]
One of the best-selling biscuits in the British Isles, the biscuit is also popular in Malta and Cyprus. The plain flavour and consistency of rich tea make them particularly suitable for dunking in tea and coffee. McVitie's has used the brand name "Rich Tea" since 1891 and remains the most well-known manufacturer in the UK. [2]
In January 2017, McVities launched a line of thinner chocolate digestives, meant to be a healthier alternative than traditional biscuits. [13] In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15]
Vanilla fondant sandwiched between two plain biscuits. Digestive biscuit: United Kingdom Semi-sweet biscuit that typically contains coarse brown wheat flour (which gives it its distinctive texture and flavor), sugar, malt extract, vegetable oil, wholemeal, raising agents and salt. Usually consumed for tea. Sometimes sold under the name Hovis ...