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In March 2022, ITV announced the launch of ITVX, [3] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
ITV Catch Up was rebranded as the ITV Player on 5 December 2008. [48] On 23 November 2015, the app and website were rebranded as ITV Hub. A paid subscription service allows users to watch ad-free and download content. [49] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX.
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It is available on various operating systems, including Windows, Mac and Linux, and multiple web browsers, such as Chrome, Firefox and Safari. An Android app was released on 9 September 2011, [14] and iOS on 22 December 2011. [15] STV Player launched on Freesat in October 2016, [16] and on Sky UK in November 2019. [17]
ITV’s director of accessibility, David Padmore, said: “We’re committed to placing great accessibility at the heart of ITVX and our offering at launch represents significant progress on ITV Hub.
A free YouView box is provided to TalkTalk Plus or Essentials customers taking out a fixed term contract and allow access to the content previously available from TalkTalk TV. Content that TalkTalk provides, such as film rentals and box sets, are available from the TalkTalk Player application within the YouView menu bar.
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In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.