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Specifically, consumer insights is a field that focuses on analyzing market research and acting as a bridge between research and marketing departments within a company. [1] Consumer insight is the intersection between the interests of the consumer and the features of a brand. Its main purpose is to understand why the consumer cares for the ...
From 2003 to 2018, Canada saw an increase in home and property prices of up to 337% in some cities. [2] In 2016, the OECD warned that Canada's financial stability was at risk due to elevated housing prices, investment and household debt. [3] By 2018, home-owning costs were above 1990 levels when Canada saw its last housing bubble burst. [4]
Léger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. [1] The company was founded in 1986 by the father and son duo Marcel Léger, former environment minister of Quebec, and Jean-Marc Léger, economist. [2]
The 12th edition of Canada's Food Price Report 2022 included research by four universities, Dalhousie University, the University of Guelph, the University of Saskatchewan and the University of British Columbia. [15] [16] Predictions include an increase in total food prices between 5% and 7% with the highest increases in dairy products and ...
This is a list of countries by household final consumption expenditure per capita, that is, the market value of all goods and services, including durable products (such as cars, washing machines, and home computers), purchased by households during one year, divided by the country's average (or mid-year) population for the same year.
GWI combines survey data from millions of panelists with advanced analytics and data science to provide professionals with audience insight. The platform collects data in demographics , online behavior , device access , media consumption , social media , and marketing touch points – after which it presents data through charts and dashboards.
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Methods in the field of customer research that can be applied at this stage are e.g. qualitative and quantitative surveys, behavioral observation and experience, ethnographic research, cultural analysis or value and motivation research. On the basis of these consumer insights, transformations and change dynamics are projected into the future. [4]
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