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Nurofen is a brand of range of pain-relief medication containing ibuprofen made by the English-Dutch company Reckitt Benckiser. [1] Introduced in 1983, the Nurofen brand was acquired following Reckitt Benckiser's acquisition of Boots healthcare international in 2005 for £1.93 billion, which included Nurofen, Strepsils, and Clearasil. [2]
Nurofen: Tablet, caplet, oral liquid, topical gel [4] [16] tablet: 200 mg oral liquid: 100 mg/5 mL:
It is available under a number of brand names including Advil, Motrin, and Nurofen. [ 8 ] [ 14 ] Ibuprofen was first marketed in 1969 in the United Kingdom and in 1974 in the United States. [ 8 ] [ 13 ] It is on the World Health Organization's List of Essential Medicines . [ 15 ]
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By the late 1980s, Nurofen had a 12% share of the analgesics market. Gold Greenlees Trott (GGT), who later bought BBDP then were bought by Omnicom Group in 1998 and made part of TBWA Worldwide, were commissioned to make an advert to markedly increase Nurofen's market share. Analgesics are mainly purchased by 25- to 40-year-old women.
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On 27 August 2011, Reckitt recalled all remaining stock of its major analgesic product, Nurofen Plus, after packs were found to contain an antipsychotic drug. [30] It turned out that this was the work of a codeine addict who had been stealing the pills and replacing them with his anti psychotic medication. [31]
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