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5-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook. [7] [8] The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments.
This began with translating 5-Minute Crafts' videos into Portuguese and Spanish, a move that was recognized with the Best Use of Pinterest Award at that year's Drum Awards for Digital Industries. [25] In May 2022, TheSoul announced a partnership with Retail Monster to develop licensing and retail programs around 5-Minute Crafts. [26]
The company owns 100+ channels including 5-Minute Crafts, 5-Minute Crafts Kids, 5-Minute Crafts Girly, 7-Second Riddles and 5-Minute Magic. [4] [9] In 2019, the company operated 40 Facebook pages in 10 languages and had 550 employees. [5] In 2021 the company had 100 channel brands in 19 different languages, with a 2,100 member global workforce ...
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In August 2018, traffic to Johnson's channel increased after fellow YouTuber Cody Ko uploaded a video about 5-Minute Crafts, a topic that Johnson had already spoken about in March. [16] As Johnson's video wasn't getting much traffic, Johnson saw Ko's video and decided to update his video's title to include "5-Minute Crafts" to attract more viewers.
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