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Isaac Michael "Zick" Rubin (born 1944) is an American social psychologist, lawyer, and author. [1] He is "widely credited as the author of the first empirical measurement of love," [2] for his work distinguishing feelings of like from feelings of love via Rubin's Scales of Liking and Loving.
"Love" is a basic level that concept includes super-ordinate categories of emotions: affection, adoration, fondness, liking, attraction, caring, tenderness, compassion, arousal, desire, passion, and longing. Love contains large sub-clusters that designate generic forms of love: friendship, sibling relationship, marital relationship etc.
Starting the ’70s, with divorce on the rise, social psychologists got into the mix. Recognizing the apparently opaque character of marital happiness but optimistic about science’s capacity to investigate it, they pioneered a huge array of inventive techniques to study what things seemed to make marriages succeed or fail.
The first is a theory presented by Zick Rubin named The Theory of Liking vs. Loving. In his theory, to define romantic love, Rubin concludes that attachment, caring, and intimacy are the three main principles that are key to the difference of liking one person and loving them.
For example, Sternberg's triangular theory of love illustrates various types of possible loves, outlining the dynamics between passion, intimacy and commitment in the development of romantic love, infatuation, companionate love, liking, fatuous love, empty love, and consummate love . [1]
The 2018 Psychological Science study which coined the term "liking gap" explored people's interactions in various scenarios: strangers meeting for the first time in a laboratory setting, members of the general public getting to know each other during a personal development workshop, and first-year college students living with a dormmate for one academic year. [1]
First, human beings like things that are familiar to them. Second, the more people come into contact with one another, the more likely the interaction will cultivate a relationship. Also, proximity promotes interaction between individuals and groups, which ends up leading to liking and disliking between the groups or individuals.
It is also similar to some of the theorems outlined in uncertainty reduction theory, from the post-positivist discipline of communication studies. These theorems include constructs of nonverbal expression, perceived similarity, liking, information seeking, and intimacy, and their correlations to one another. [5]