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It’s all part of the company’s $20 million investment in new digital menu boards at its U.S. restaurants, which would make it easy to change prices. Wendy's plans to test out surge pricing in 2025
Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the day is not ...
A customer orders from Wendy’s new Fresh AI drive through system at the Maxtown Road Westerville location. In addition to using AI, the company says it will test surge pricing as soon as 2025 ...
By 2025, the fast food restaurant chain will begin testing dynamic pricing, which is a time-based pricing strategy that companies use to increase or decrease prices for their services or items ...
Few details were released about the change, but Wendy’s CEO Kirk Tanner said the new menus will let the fast food chain test “more enhanced features like dynamic pricing and day-part offerings ...
A changeable prices menu at a fast food stand on Emek Refaim Street in Jerusalem. Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands.
Also commonly known as "surge pricing," this is a practice in which businesses adjust their prices based on demand, the time of day, or other factors. ... Other fast-food chains, ...
UPDATE: Wendy’s is setting the record straight after reports that it would introduce surge pricing, or pricing that fluctuates based on consumer demand. In a Feb. 27 statement, the fast-food ...