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Fast food advertising promotes fast food products and utilizes numerous aspects to reach out to the public. Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy; spending over 4.6 billion dollars on advertising in 2012. [ 1 ]
Prominent signage for McDonald's near a branch of Burger King in Munich. The two chains are widely considered to be the main competitors of the Burger Wars. The Burger wars are a series of off-and-on comparative advertising campaigns consisting of mutually-targeted advertisements that highlight the intense competition between hamburger fast food chains McDonald's, Wendy's, Burger King and ...
Chain restaurants used to be pretty stable businesses, so private equity owners had a good idea of what costs and sales would be, she says, but the pandemic made the business much more volatile ...
In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.
Sam Wo Restaurant, a 116-year-old Chinese Restaurant in the Bay Area, will close if a buyer isn’t secured before co-owner and chef David Jitong Ho retires from the family business after 42 years ...
Denny’s expects to close about 150 restaurants over the next year in an effort to rejuvenate the company’s bottom line. The 71-year-old restaurant chain plans for about 50% of those closures ...
There have been many McDonald's advertising campaigns and slogans over the years. The company is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and as of 2012 the fifth-more of any advertiser in the country. [3]
Rubio's also has been struggling under the shadow of Mexican restaurant giant Chipotle in the hyper-competitive segment known as fast casual. And then there were the costs: rising food prices and ...