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William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
During his tenure with Coca-Cola, Keough served as head of The Coca-Cola Foods Division from 1971 to 1973, as Chairman of the Board of Coca-Cola Enterprises from 1986 to 1993, and as Chairman of ...
PepsiCo and Coca-Cola target similar customers and it would be surprising if Coca-Cola didn't have the same types of challenges ahead. ... And if demand is indeed softening across the board, Coca ...
In 1991, he merged it with Coca-Cola Enterprises. [4] He served as its chairman and CEO from 1991 to 2001. [5] He is a former board member of SunTrust Banks and SunTrust Bank of Chattanooga, N.A.He sits on the board of trustees of the Center for the Study of the Presidency and Congress and the University of Chattanooga Foundation. [4]
On May 8, 1964, Duncan Coffee merged with the Coca-Cola Company, and Duncan joined the Coke board of directors. [6] [7] He ran the newly formed Coca-Cola Foods Division, which included the coffee and citrus (Minute Maid) divisions of Coke. Three years later the company dispatched him to London to serve as chairman of Coca-Cola Europe.
ATLANTA--(BUSINESS WIRE)-- The Board of Directors of The Coca-Cola Company today approved the Company's 51st consecutive annual dividend increase, raising the quarterly dividend 10 percent from 25 ...
John F. Brock (born May 6, 1948), is an American businessman who was the chairman and chief executive officer of Coca-Cola Enterprises Inc. (CCE), the world's third-largest marketer, distributor, and producers of Coca-Cola products. [1] He has more than 25 years of experience in the beverage sales industry.
The Coca-Cola Company has named Netflix’s chief content officer Bela Bajaria the latest member of its board of directors. Her role is effective immediately and brings Coca-Cola’s board ...