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In the mid-1980s, so-called mood lipstick, akin to mood rings, was sold to adults by mainstream cosmetic companies. This type of lipstick changes colors after it is applied, based on changes in skin's pH that supposedly reflect the wearer's mood. [30] Previously these had been available as little girls' play makeup.
The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. [8] The resultant mixture, formed into a mold, was called "No-Smear Lipstick." In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these "No-Smear Lipsticks."
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
In Italy, hair and body products make up approximately 30% of the cosmetic market. Makeup and facial care are the most common cosmetic products exported to the United States. According to Euromonitor International, the market for cosmetics in China is expected to be $7.4 billion in 2021 up from $4.3 billion in 2016.
The use of excessive makeup in the Victorian age was viewed as promiscuous and would only be seen on performers or prostitutes. [2] A pure, natural face, free from blemishes, freckles, or marks was considered beautiful. However, that didn't mean women did not secretly concoct their own remedies and cosmetics to enhance features and hide ...
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [3] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick. [3]
In six short years, the company became a multimillion-dollar organization. By 1940, Revlon offered an entire manicure line and added lipstick to the collection. During World War II, Revlon created makeup and related products for the United States Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence. [citation needed]
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.