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This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index has not been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is.
The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.
Yahoo! is rumored to be planning a return to the search market, currently dominated by Google . Yahoo! is said to be working on two projects that will allow the company have its own search engine.
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand.
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide.
On February 18, 2004, Yahoo! dropped Google-powered results and returned to using its own technology to provide search results. [40] In March 2004, Yahoo! launched a paid inclusion program whereby commercial websites were guaranteed listings on the Yahoo! search engine after payment. [41]
Results found that from 10,316 random user-defined queries from Google, Yahoo!, and Ask Jeeves only 3.2 percent of first page search results were the same across those search engines for a given query. Another study later that year using 12,570 random user-defined queries from Google, Yahoo!, MSN Search, and Ask Jeeves found that only 1.1 ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.