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Furthermore, cute infants were more likely to be adopted and rated as more "likeable, friendly, healthy and competent" than infants who were less cute. There is an implication that baby schema response is crucial to human development because it lays the foundation for caregiving and the relationship between child and caretaker.
Over time, the meaning changed into the modern meaning of "cute" or "pretty" , and the pronunciation changed to かわゆい kawayui and then to the modern かわいい kawaii fashion. [1] [2] [3] It is commonly written in hiragana, かわいい, but the ateji, 可愛い, is also frequently used.
Perceptions of physical attractiveness contribute to generalized assumptions based on those attractions. Individuals assume that when someone is beautiful, then they have many other positive attributes that make the attractive person more likeable. [18] This is referred to as the halo effect, also known as the 'beautiful-is-good' effect. [18]
Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, [1] is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. [2]
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.
Moe (萌え, Japanese pronunciation: ⓘ), sometimes romanized as moé, is a Japanese word that refers to feelings of strong affection mainly towards characters in anime, manga, video games, and other media directed at the otaku market.
Queen Marie Antoinette, an inspiration of this aesthetic. Coquette aesthetic is a 2020s fashion trend that is characterized by a mix of sweet, romantic, and sometimes playful elements and focuses on femininity through the use of clothes with lace, flounces, pastel colors, and bows, often draws inspiration from historical periods like the Victorian era and the 1950s, with a modern twist.