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Nadler learned that women wanted "less bra," not "no bra." [15] In 1974, they introduced a new line of brassieres for teens called Dici (by Wonderbra), and invented new hot fabric molding technologies to shape the cup. [17] These bras were seamless and simply designed with less support than the typical bra of the period.
Underwire bras accounted for 60% of the United Kingdom bra market in 2000 [73] and 70% in 2005. [74] About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer industries of New York in 2009. [70] In 2001, 70% (350 million) of the bras sold in the United States were underwire bras.
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[61] [63] The bust size, bust line measure, or over-bust measure is the measurement around the torso over the fullest part of the breasts, with the crest of the breast halfway between the elbow and shoulder, [64] usually over the nipples, [65] ideally while standing straight with arms to the side and wearing a properly fitted bra, [55] because ...
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