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The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. [2] St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery. [3] In 2000, Ed Brown, co-founder of Patrón and former Seagram executive, took over as CEO.
The Tequila Route as a tourist destination was created in 2006 [15] and the Tequila Express were created with the aim of promoting the tourism of Tequila into the neighboring municipalities of El Arenal, Amatitán, Magdalena and Teuchitlan, which also contain important tequila facilities, as well as cultural and archeological attractions. Both ...
John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, self-made billionaire, [2] [3] [4] and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company.
Tequila is a key ingredient in bar classics like the margarita and Tequila Sunrise and it can only be made in Mexico.
PatrónCalling all tequila lovers: We see your spicy margs and refreshing palomas, and we raise you a new tequila that’s going to elevate your summer sips (and save you money on mixers).PATRÓN ...
In fact, silver tequila made with 100% blue agave that has not been aged often has a bite. ... some consumers may consider Patron Silver, which retails for up to $39.99 for 750 ml, expensive.
Don Julio Gonzalez-Frausto Estrada was born on 7 January 1925 in Atotonilco, Jalisco, where today's main facility is located. Don Julio learned the meaning of responsibility at an early age by working at his uncle José's tequila distillery.
In 2004, Bacardi purchased Grey Goose, a French-made vodka, from Sidney Frank for $2 billion. [32] In 2006 Bacardi purchased New Zealand vodka brand 42 Below. [33] In 2018, Bacardi purchased tequila manufacturer Patrón Spirits Company for $5.1 billion. [34] In 2023, Bacardi acquired the renowned super-premium mezcal brand, Ilegal Mezcal. [35]
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