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Movie theater giant Cinemark is testing the use of data and analytics to develop new ways of handling ticket prices. “We do believe that there’s an opportunity on the pricing side.
The average ticket price (ATP) is the average cost to purchase a film ticket at the box office in any given year. According to the UNESCO Institute for Statistics , the ATP is "calculated as the total revenues generated from tickets sales divided by the number of feature film tickets sold during the year of reference."
This purchase united the industry's two biggest online movie-ticketing services (Fandango's ticketing network spanned more than 33,000 screens worldwide; MovieTickets.com's over 29,000, with significant overlap between the two, e.g., both companies sold tickets to both AMC and Regal Cinemas) and increased Fandango's global screen count by ...
The relatively strong uniformity of movie ticket prices, particularly in the U.S., is a common economics puzzle, because conventional supply and demand theory would suggest higher prices for more popular and more expensive movies, and lower prices for an unpopular "bomb" or for a documentary with less audience appeal. [81]
In addition, the President will be joined by representatives from companies that have long featured all-in pricing as part of their business models: • TickPick, a ticketing platform, has been ...
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A dynamic pricing tool can make it easier to update prices, but will not make the updates often if the user doesn't account for external information like competitor market prices. Due to its simplicity, this is the most widely used method of pricing with around 74% of companies in the United States employing this dynamic pricing strategy. [6]
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