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These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. [1] Together with those three modes of persuasion, there is also a fourth term called Kairos ( Ancient Greek : καιρός), which is related to the “moment” that the speech is going to be held. [ 2 ]
One of the most well known parts of Aristotle's Rhetoric is when he discusses the roles of pathos, ethos, and logos. Aristotle ties kairos to these concepts, claiming that there are times in each rhetorical situation when one needs to be utilized over the others. [11] Kairos has classically been defined as a concept that focused on "the ...
The original version includes only three points: the writer/speaker (ethos), the audience (pathos), and the message itself (logos). All the points affect one another, so mastering each creates a persuasive rhetorical stance. [9] The rhetorical tetrahedron carries those three points along with context. Context can help explain the "why" and "how ...
Pathos is a term most used often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods
While Books I and II are more systematic and address ethos, logos, and pathos, Book III is often considered a conglomeration of Greek stylistic devices on rhetoric. However, Book III contains informative material on lexis (style) which refers to the "way of saying" [ 1 ] : III.1–12 and taxis , which refers to the arrangement of words. [ 1 ] :
Memoria was the term for aspects involving memory in Western classical rhetoric.The word is Latin, and can be translated as "memory". It was one of five canons in classical rhetoric (the others being inventio, dispositio, elocutio, and pronuntiatio) concerned with the crafting and delivery of speeches and prose.
[6] The first dealt with the matter of the case (logos), the second dealt with the character of the speaker (ethos), and the third dealt with the emotions of the audience (pathos). [7] Each mode of persuasion can be inventional, helping an orator create an effective argument.
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...