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On March 20, 2011, Deutsche Telekom AG accepted a US$39 billion stock and cash purchase offer from AT&T Inc. for T-Mobile USA, Inc. According to an industry analyst, after the introduction of the iPhone in 2007, T-Mobile USA began to lose lucrative contract customers, dropping to 78.3 percent of subscribers in 2010, compared to 85% in 2006.
T-Mobile's been stirring the pot in recent months, launching an ambitious "Un-carrier" initiative and touting its new unsubsidized strategy. Contrary to popular belief, T-Mobile hasn't been able ...
On September 12, 2017, T-Mobile introduced the Netflix On Us program. [156] Initially, this was limited to T-Mobile ONE family plans, and the Standard ad-free Netflix plan was included, [156] valued at $11/month after an October 2017 price increase. [157] Over time, the benefit was expanded to several other individual and family plans.
According to T-Mobile, "With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line." [14] On April 9, 2014, T-Mobile released their first of three parts to their "Un-carrier 4.5" initiative. This was a new, low-cost called "Simple Starter".
In the wireless war over smartphone subscribers, Apple's iPhone has proven to be an invaluable weapon. AT&T's initial and risky bet to carry the device sight unseen paid off in spades, as Ma Bell ...
By John Moore/Getty ImagesA T-Mobile iPhone 5 By Katrina Bishop Shares in Deutsche Telekom shot up Thursday after the company grew its customer base in the U.S. -- where it owns T-Mobile ...
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