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  2. Shoppers over 50 love this $9 drugstore mascara, saying it's ...

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    This is truly a good deal on two ample 13.5-ounce bottles that will remove my new favorite Maybelline mascara and anything else your face has collected during the day. $18 at Amazon unicharm

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    This set of bestselling mascara is only $15, half off its standard $30 price. $15 at Ulta. Amazon: Up to 59% off hair tools, oral care, beauty patches, and more.

  4. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] In 1967, the company was sold by Williams to Plough Inc. (now Schering-Plough) in Memphis, Tennessee.

  5. Mascara - Wikipedia

    en.wikipedia.org/wiki/Mascara

    Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]

  6. This Mascara Is So Waterproof, You Can Even Swim While ... - AOL

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  7. Thomas Lyle Williams - Wikipedia

    en.wikipedia.org/wiki/Thomas_Lyle_Williams

    In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver

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